---
title: "Nine SaaS Marketing Blogs You Should Read | Cyclr"
description: "With a whole wealth of experience & advice on SaaS marketing we pick out some of our favourite blogs that we think are worth taking a look at."
url: "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read"
canonical: "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read"
served_via: "https://cyclr.com/.well-known/agent-markdown"
---

# Nine SaaS Marketing Blogs You Should Read

##

 ![SaaS marketing blog on screen with key elements diagram](https://cyclr.com/nitropack_static/sXmTfWgCNjOnvnYlyrLZVbIAkjEZnoiJ/assets/images/optimized/rev-31a2a0c/cyclr.com/wp-content/uploads/2020/06/SaaS-Marketing-Blogs@3x-e1612957166840.png)

[Blog](https://cyclr.com/blog) » **Nine SaaS Marketing Blogs You Should Read**

*Updated: 17th October 2022 | Originally published: 30th June 2020 | By Kate Gordon*

There’s a whole wealth of experience and advice on marketing to be found on SaaS blogs and websites. Here’s our pick of nine SaaS marketing blogs that we think are worth taking a look at. We hope you find them useful, and if you’ve got any recommendations, we’d love to hear them!

### **OpenView Venture Partners**

OpenView Partners is an expansion-stage venture capital firm. We love their [blog](https://openviewpartners.com/blog) which includes posts on product-led growth, product and pricing. As well as HR and leadership, finance and operations, and of course marketing.

There’s advice on how to prepare for the post-COVID consumer and get to grips with product-led storytelling. As well as advice on how to market for growth during a recession.

### **ProfitWell**

ProfitWell is a subscription SaaS that does great marketing-focused content on its [blog](https://www.profitwell.com/blog?hsLang=en-us). You’ll find advice on direct-to-consumer growth, and how to create meaningful social content. As well as learn how to improve your churn with good content.

### **SaaSMetrics**

SaaSMetrics is a website providing articles on everything from SaaS operations, to financials and metrics, and buying SaaS services.

Their [blog](https://saasmetrics.co/category/blog/) provides productivity advice, such as what to look for in a mind map app. To forward-looking pieces, such as how augmented reality optimises immersive marketing. 

### **HubSpot**

HubSpot provides marketing, sales, and service software that help businesses grow. The platform has won awards for its support and community and its [blog](https://blog.hubspot.com/?_ga=2.74801554.1480942119.1593535832-672100506.1569943726) receives more than 7 million monthly visits.

It is an exhaustive and rich source of content for all things marketing, sales, agency and customer success. There are plenty of templates, calendars and step-by-step guides to get your hands on.

### **StartupNation**

While not a SaaS provider, [StartupNation](https://startupnation.com/) is a good resource for universal advice and tips on marketing your business.

It’s an online publication aimed at entrepreneurs and startups. Giving advice on marketing whether you’re starting a business, growing your business, or managing your business.

Examples of marketing advice include how to grow your business using TikTok. As well as the 6 steps to building a content strategy.

### **Startups**

Similar to StartupNation, Startups is an online publication aimed at startups. Its articles on [marketing](https://startups.co.uk/marketing/) will provide you with non-SaaS-specific but nevertheless useful advice. Their topics cover branding, trademarks, logos, website design, digital marketing and more.

### **Twilio**

Comms SaaS platform Twilio helps strengthen customer relationships by uniting communications across the entire business. From marketing and sales to customer service and operations has plenty to say on marketing.

While it does have a [blog](https://www.twilio.com/blog), with advice on how to use Twilio with other software platforms, we advise heading straight to [TwilioQuest](https://www.twilio.com/quest). It is an educational video game designed to teach a new generation of developers how to change the world with code. It is inspired by the classics of the 16-bit era!

### **ContentCal**

Content creation and publishing platform ContentCal has a wealth of resources on social media platforms. From engagement rates, blog post scheduling video marketing, creating a content marketing strategy and much, much more on its [blog](https://www.contentcal.io/blog/).

Keep an eye out for Andy’s [Round-Ups](https://www.contentcal.io/blog/andys-round-up/), a weekly update on what’s new in the world of social media.

### **Incredo**

Incredo is a B2B SaaS inbound marketing agency, offering digital growth solutions to problems connected to traffic building, lead generation and nurturing and market positioning.

Its [blog](https://www.incredo.co/blog/) provides articles on topics such as marketing during the coronavirus, conversational marketing, nurturing leads and more.

It’s also worth checking out its [ebooks](https://www.incredo.co/ebooks/) section, which has plenty of in-depth sales and marketing advice.

### About Author

#### [Kate Gordon](https://cyclr.com/author/KateGordon)

Kate Gordon is a PR consultant who provides tech companies with media campaigns and content creation. She has been working with Cyclr to raise their profile in the relevant media outlets.

 [Subscribe to Newsletter](https://cyclr.com/#)

[Case Studies](https://cyclr.com/case-studies)

[Reports](https://cyclr.com/resources/reports)

[Webinars](https://cyclr.com/resources/webinars)

#### Recent Posts

 - [The Ultimate Embedded iPaaS Technical Evaluation Checklist](https://cyclr.com/resources/embedded-ipaas/the-ultimate-embedded-ipaas-technical-evaluation-checklist)
 - [Why Better APIs Matter for AI and LLMs](https://cyclr.com/resources/ai/why-better-apis-matter-for-ai-and-llms)
 - [The evolution of embedded iPaaS – from API integration to AI interoperability](https://cyclr.com/blog/the-evolution-of-embedded-ipaas-from-api-integration-to-ai-interoperability)
 - [Designing Scalable Embedded MCP Integrations for SaaS](https://cyclr.com/resources/ai/designing-scalable-embedded-mcp-integrations-for-saas)
 - [MCP vs Middleware vs Direct API Integrations: How SaaS Teams Should Expose Product Capabilities to AI Agents](https://cyclr.com/resources/ai/mcp-vs-middleware-vs-direct-api-integrations)

 [https://www.g2.com/products/cyclr/reviews](https://www.g2.com/products/cyclr/reviews)

## Let Cyclr handle the integrations.

You focus on building the product your customers love.

 [Start building for free](https://cyclr.com/get-started/request-free-trial) [Get a demo](https://cyclr.com/get-started/book-a-demo)

Embedded iPaaS for SaaS

 [https://www.linkedin.com/company/cyclr-systems/](https://www.linkedin.com/company/cyclr-systems/) [https://www.youtube.com/channel/UCtkjPj2Lq-Ox2q3_e5MRfrg](https://www.youtube.com/channel/UCtkjPj2Lq-Ox2q3_e5MRfrg) [https://www.facebook.com/cyclrautomation](https://www.facebook.com/cyclrautomation)
 - [Embedded iPaaS Overview](https://cyclr.com/product)
 - [SaaS Embedded iPaaS](https://cyclr.com/product)
 - [Service Embedded iPaaS](https://cyclr.com/product/service-embedded-ipaas)
 - [Enterprise Embedded iPaaS](https://cyclr.com/product/branded-embedded-ipaas)
 - [AI Orchestration](https://cyclr.com/ai-orchestration)

 - [Case Studies](https://cyclr.com/case-studies)
 - [Build vs Buy Integration](https://cyclr.com/blog/build-or-buy-choosing-an-integration-solution)
 - [Cyclr Alternatives](https://cyclr.com/alternatives)
 - [Cyclr vs. Paragon](https://cyclr.com/alternatives/cyclr-vs-paragon)
 - [Cyclr vs. Prismatic](https://cyclr.com/alternatives/cyclr-vs-prismatic)

 - [About Us](https://cyclr.com/company/about-us)
 - [Contact](https://cyclr.com/contact)
 - [Blog](https://cyclr.com/blog)
 - [Partner Programme](https://cyclr.com/partners)
 - [Working at Cyclr](https://cyclr.com/company/working-at-cyclr)

### Contact

**UK:** (0330) 010 2525

**US:** (646) 585 2525

CO.5C, Corinthian House, 17 Lansdowne Road, Croydon, CR0 2BX

### Popular Connectors

 - [Salesforce](https://cyclr.com/integrate/salesforce)
 - [HubSpot](https://cyclr.com/integrate/hubspot)
 - [Microsoft Dynamics](https://cyclr.com/integrate/microsoft-dynamics-crm)
 - [Shopify](https://cyclr.com/integrate/shopify)
 - [NetSuite](https://cyclr.com/integrate/netsuite)
 - [Amazon S3](https://cyclr.com/integrate/amazon-s3)
 - [Sage 200](https://cyclr.com/integrate/sage-200)

### Top Connector Categories

 - [Accounting](https://cyclr.com/connectors/category/accounting)
 - [CRM](https://cyclr.com/connectors/category/crms)
 - [Database](https://cyclr.com/connectors/category/databases)
 - [Email Marketing](https://cyclr.com/connectors/category/email-marketing)
 - [ERP](https://cyclr.com/connectors/category/erp)
 - [HR/Payroll](https://cyclr.com/connectors/category/hr-payroll)
 - [Product Management](https://cyclr.com/connectors/category/product-management)

### Trending Resources

 - [What is an Embedded iPaaS?](https://cyclr.com/blog/what-is-an-embedded-ipaas)
 - [SaaS Integration: How do you do it?](https://cyclr.com/blog/how-do-you-integrate-with-multiple-saas-products)
 - [AI Resources](https://cyclr.com/resources/ai)
 - [MCP Use Case Directory Tool](https://cyclr.com/resources/mcp-discovery-tool)
 - [API Integration](https://cyclr.com/resources/api-integration)
 - [Embedded iPaaS](https://cyclr.com/resources/embedded-ipaas)
 - [Cost Calculator](https://cyclr.com/resources/integration-cost-calculator)

### Common Use Cases

 - [SaaS Developers](https://cyclr.com/use-cases/saas-developers)
 - [Product Managers](https://cyclr.com/use-cases/product-managers)
 - [API Teams](https://cyclr.com/use-cases/api-teams)
 - [CFOs](https://cyclr.com/use-cases/cfo-finance-teams)
 - [B2B SaaS Platforms](https://cyclr.com/use-cases/established-saas-platforms)
 - [Enterprise Organizations](https://cyclr.com/enterprise)
 - [Composable Commerce](https://cyclr.com/use-cases/composable-commerce)

 MENUMENU
 - [Website Terms](https://cyclr.com/legal/website)
 - [Privacy Policy](https://cyclr.com/privacy-policy)
 - [Terms and Conditions](https://cyclr.com/terms-and-conditions)
 - [AI Policy](https://cyclr.com/ai-policy)
 - [DPA](https://cyclr.com/data-protection-agreement)
 - [SLA](https://cyclr.com/sla)
 - [GDPR](https://cyclr.com/legal/gdpr-compliance)
 - [Sitemap](https://cyclr.com/sitemap)
 - [Cookie Settings](https://cyclr.com/#)

© 2026 Cyclr Systems Ltd. All rights reserved.

Registered business number: 08790783. VAT Number GB218625701.

## Structured data

```json
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "TechArticle",
            "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#article",
            "isPartOf": {
                "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read"
            },
            "author": {
                "name": "Kate Gordon",
                "@id": "https://cyclr.com/#/schema/person/5cb7ff3e898c4fe7be77e7fc81f63c37"
            },
            "headline": "Nine SaaS Marketing Blogs You Should Read",
            "datePublished": "2020-06-30T12:25:00+00:00",
            "dateModified": "2022-10-17T15:53:17+00:00",
            "mainEntityOfPage": {
                "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read"
            },
            "wordCount": 592,
            "publisher": {
                "@id": "https://cyclr.com/#organization"
            },
            "image": {
                "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#primaryimage"
            },
            "thumbnailUrl": "https://cyclr.com/wp-content/uploads/2020/06/SaaS-Marketing-Blogs@3x-e1612957166840.png",
            "keywords": [
                "marketing"
            ],
            "articleSection": [
                "Blog"
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "WebPage",
            "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read",
            "name": "Nine SaaS Marketing Blogs You Should Read | Cyclr",
            "isPartOf": {
                "@id": "https://cyclr.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#primaryimage"
            },
            "image": {
                "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#primaryimage"
            },
            "thumbnailUrl": "https://cyclr.com/wp-content/uploads/2020/06/SaaS-Marketing-Blogs@3x-e1612957166840.png",
            "datePublished": "2020-06-30T12:25:00+00:00",
            "dateModified": "2022-10-17T15:53:17+00:00",
            "description": "With a whole wealth of experience & advice on SaaS marketing we pick out some of our favourite blogs that we think are worth taking a look at.",
            "breadcrumb": {
                "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-GB",
            "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#primaryimage",
            "url": "https://cyclr.com/wp-content/uploads/2020/06/SaaS-Marketing-Blogs@3x-e1612957166840.png",
            "contentUrl": "https://cyclr.com/wp-content/uploads/2020/06/SaaS-Marketing-Blogs@3x-e1612957166840.png",
            "width": 1200,
            "height": 628,
            "caption": "SaaS marketing blog on screen with key elements diagram"
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Blog",
                    "item": "https://cyclr.com/blog"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Nine SaaS Marketing Blogs You Should Read"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://cyclr.com/#website",
            "url": "https://cyclr.com/",
            "name": "Cyclr",
            "description": "Embedded iPaaS for scaling SaaS integrations",
            "publisher": {
                "@id": "https://cyclr.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://cyclr.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://cyclr.com/#organization",
            "name": "Cyclr",
            "url": "https://cyclr.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://cyclr.com/#/schema/logo/image/",
                "url": "https://cyclr.com/wp-content/uploads/2026/09/cyclr-logo-blue@4x-scaled.png",
                "contentUrl": "https://cyclr.com/wp-content/uploads/2026/09/cyclr-logo-blue@4x-scaled.png",
                "width": 2560,
                "height": 1053,
                "caption": "Cyclr"
            },
            "image": {
                "@id": "https://cyclr.com/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/cyclrautomation",
                "https://x.com/cyclr",
                "https://www.linkedin.com/company/10066377/",
                "https://www.youtube.com/channel/UCtkjPj2Lq-Ox2q3_e5MRfrg",
                "https://www.g2.com/products/cyclr",
                "https://www.pinterest.co.uk/cyclrsystems/"
            ],
            "description": "Embedded iPaaS for B2B SaaS companies - enabling interoperability between APIs, LLMs, on-prem and Cloud systems, with a secure, multi-tenanted architecture for governance and scaling.",
            "telephone": "(0330) 010 2525",
            "legalName": "Cyclr Systems Limited",
            "vatID": "GB218625701",
            "numberOfEmployees": {
                "@type": "QuantitativeValue",
                "minValue": "11",
                "maxValue": "50"
            },
            "actionableFeedbackPolicy": "https://cyclr.com/legal/website",
            "correctionsPolicy": "https://cyclr.com/legal/website",
            "ethicsPolicy": "https://cyclr.com/company"
        },
        {
            "@type": "Person",
            "@id": "https://cyclr.com/#/schema/person/5cb7ff3e898c4fe7be77e7fc81f63c37",
            "name": "Kate Gordon",
            "image": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://secure.gravatar.com/avatar/43271952bc3718826e884452defec3c89576f9abf47afeaa2d6c36a8e0abdb03?s=96&d=retro&r=pg",
                "url": "https://secure.gravatar.com/avatar/43271952bc3718826e884452defec3c89576f9abf47afeaa2d6c36a8e0abdb03?s=96&d=retro&r=pg",
                "contentUrl": "https://secure.gravatar.com/avatar/43271952bc3718826e884452defec3c89576f9abf47afeaa2d6c36a8e0abdb03?s=96&d=retro&r=pg",
                "caption": "Kate Gordon"
            },
            "description": "Kate Gordon is a PR consultant who provides tech companies with media campaigns and content creation. She has been working with Cyclr to raise their profile in the relevant media outlets.",
            "url": "https://cyclr.com/author/kategordon"
        }
    ]
}
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "OpenView Venture Partners",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#openview-venture-partners"
        },
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "ProfitWell",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#profitwell"
        },
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "SaaSMetrics",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#saasmetrics"
        },
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "HubSpot",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#hubspot"
        },
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "StartupNation",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#startupnation"
        },
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "Startups",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#startups"
        },
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "Twilio",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#twilio"
        },
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "ContentCal",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#contentcal"
        },
        {
            "@context": "https://schema.org",
            "@type": "SiteNavigationElement",
            "@id": "#ez-toc",
            "name": "Incredo",
            "url": "https://cyclr.com/blog/nine-saas-marketing-blogs-you-should-read#incredo"
        }
    ]
}
```
