Why is personalisation important and how is it effective?

Updated on by Hayley Brown

Email personalised to different members of a target audience which is determined by their demographic, contextual and behavioural data

Avatar for Hayley Brown

Hayley Brown

With several years experience in the digital marketing space after graduating from Sussex University, Hayley has gone on to work in the retail and education industries. In 2020 she joined the Cyclr team and is working alongside Daniel in the Marketing Department.

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