Cyclr vs. Tray.ai
Sophisticated software companies prefer Cyclr
Why choose Cyclr over Tray.ai?
Tray.ai, like Cyclr, positions itself within the embedded iPaaS space, but its foundations stem from a broader automation platform rather than a product purpose-built for embedded use cases. While Tray.ai highlights its capabilities prominently, its comparisons often overlook or misrepresent the depth and maturity of long-standing embedded platforms like Cyclr.
Cyclr has been developing embedded iPaaS technology for significantly longer, resulting in a more refined, experience-rich solution. Our design ethos centres on enabling teams to save substantial time and broaden who can build and maintain integrations.
At the same time, Cyclr scales flexibly with your usage and provides developer-friendly advanced features when you need to dive deeper into the technical detail, without forcing that complexity upon you.
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Cyclr and Tray.ai Comparison Diagram
Cyclr is a robust and fully developed embedded iPaaS platform, offering extensive pre-built connector coverage, flexible deployment models, and the ability to create custom connectors and fully branded UI components. Its intuitive workflow builder is designed for both developers and non-developers, making integration creation, delivery, and ongoing management accessible across your organisation, without compromising on technical capability.
This makes Cyclr a strong fit whether your integration requirements are standardised or highly complex. Its predictable, infrastructure-style pricing scales with the number of applications you connect rather than the number of integrations, users, or triggers you run.
Tray.ai, by contrast, is a powerful automation platform adapted for embedded use cases but does not offer the same balance of accessibility and abstraction as Cyclr.
While Tray.ai’s tooling is capable, it generally caters more to technically proficient users, which can limit cross-team involvement in integration work. Its pricing, typically influenced by workflow runs and automation volume, can increase rapidly as usage scales, making it harder for SaaS teams to maintain predictable, cost-effective growth in their embedded integration programmes.
Cyclr and Prismatic Comparison Table
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| |
|---|---|---|
| Managed Connector Library Size | 7 | 7 |
| Platform Maturity | 7 | 8 |
| Ease of Operation | 7 | 8 |
| Initial Affordability | 5 | 4 |
| Affordability at Scale | 9 | 4 |
| Multi-Tenancy Capabilities | 10 | 5 |
| White Label Features | 9 | 5 |
| Enterprise Capabilities | 9 | 7 |
The basis for scoring from perspective of embedded use-case.
Why users choose Cyclr over Prismatic
“Cyclr provides a great balance of ease of use, and technical flexibility. The amount of connectors provided, and the ability to create your own means there are technically no limitations.
You can create bespoke accounts for clients and embed the builder directly to your own software. This makes things like authentication, and modification easy for everyone, not just the technical managers.”
Otto K, CTO
G2 Reviews“Cyclr allows SaaS products to scale integrations with low-code. They provide fantastic support, onboarding and knowledgable staff.
The Cyclr platform is far more flexibile than other iPaaS providers such as Zapier. It’s intuitive to use but with a great deal of depth under the surface. Customising and integrating new products is now quick and affordable for us.”
Leo H, Senior Product Manager
G2 Reviews“They've got a solution for everything. Usually through simple drag and drop. But if all else fails, scripting can solve just about any use case. Their support is top notch!
Integrations take a lot of time to develop internally. Outsourcing this to Cyclr saves us a ton of time and money.”
Cory B, Co-Founder & CEO
G2 ReviewsAI conversations that integrate seamlessly
Deliver real-time, voice-to-voice AI interactions, automating workflows and syncing data across CRMs and messaging platforms, all without writing custom code.
- Integrations: Connects effortlessly with CRMs like HubSpot, Salesforce, and Pipedrive via Cyclr’s pre-built templates.
- Automation: Triggers workflows for SMS, WhatsApp, and email messages based on AI conversation outcomes.
- Customization: Rapidly builds new integrations or modifies existing ones using Cyclr’s low-code, drag-and-drop interface.
25% increase in sales
Cyclr’s integration capabilities enabled Neural Voice to deliver tailored solutions faster, boosting ROI and reducing manual workload.
Open new markets with integrations built without the development burden
Expand past native connector limits to serve niche enterprise requests and launch into the US, all while keeping dev costs down and agility high.
- Custom workflows for enterprise requests: Use Cyclr to handle rare integration demands (regional financial systems, bespoke CRMs) without touching core product.
- Empowered teams, faster builds: Both technical and non-technical team members use Cyclr to design, deploy, and modify integrations, removing delivery bottlenecks.
- Better coverage + stability: With 20+ native integrations + 600+ API connectors, offer more endpoints to customers, with fewer support issues.
Save 1/3 of time
Younium’s Product Managers now deliver integrations in about a third of the time it would’ve taken to build them natively.
Cyclr is the preferred platform of the discerning SaaS company
See why Cyclr is rated 4.8/5 stars by our customers on G2!
“Being able to integrate with multiple other SaaS products is a critical part of building a wider partnership eco-system.
Cyclr’s powerful embeddable iPaaS platform enabled us to rapidly accelerate this process and build complex, multi-step integration workflows quickly and reliably.”
G2 Review from Cyclr Customer
Co-Founder & CEO Enterprise
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