Updated on by Kate Gordon
Having an active webinar strategy can be hugely vital to a SaaS company. According to research carried out by Demio, 78 of the brands in Forbes’ The Cloud 100 2019 list run webinars for their audiences. Of these, 92% use recorded videos as lead magnets; 94% offer educational webinars; 86% use webinars and demos; 74% communicate their features via webinars. 87% ask for viewers’ data before allowing access.
There are a number of benefits to having an active webinar strategy, including increasing brand awareness; working with key industry stakeholders. As well as connecting and engaging with your audience; building content assets; and generating more leads. All help to showcase the benefits of your product.
If you’re looking for inspiration, or just for advice, here is our top pick of SaaS webinars to watch.
CRM platform Pipedrive’s Academy features CRM training videos. These tutorials help you level up your CRM and sales skills. From quick CRM courses to in-depth tutorials on specific features. Its “Webinars with experts” series is categorised into sales and marketing; product demos; and ‘ask us anything sessions.
SaaS Content marketing webinars
Mention enables brands and agencies to monitor the web, listen to their audience and manage social media. Its webinars cover topics including crisis management – detecting a crisis and how to manage it. As well as how to gain a competitive edge; the anatomy of a perfect content publishing strategy; and advice for retail brands on how to amplify their marketing. It also offers agency-focused webinars. Their topics include adding value to your client and how to monitor social media effectively.
Uberflip’s platform enables marketers to deliver personalised content experiences that drive business growth. You can catch up on their webinars on topics such as why marketers are pivotal to 2021 success. As well as personalising content experiences at scale and increasing deal sizes. They also cover how to create high-converting demand experiences and how marketers can enhance the post-sale journey, amongst others.
As well as registering for upcoming talks with Invision, you can also catch up on past talks from the digital product design platform. Topics are categorised by UX Design, Scaling Design, Design Systems, Collaboration and Leadership. There’s plenty of insight and input from other SaaS companies. They have guests from Zendesk, Asana, American Express, Santander and Morningstar, amongst many others.
Webinars for sales & scaling your SaaS
Delve into SaaStr’s growth-focused videos for advice on scaling, buying patterns, how to sell upmarket faster and how to bootstrap your SaaS. As well as competing in a tough marketplace and what next for events, with advice from plenty of SaaS companies. There’s plenty to keep you busy! You can also find SaaStr’s events online including SaaStr Scale and SaaStr Annual at Home.
Chargify provides billing for B2B SaaS companies so it’s no surprise that its on-demand webinars are designed to help SaaS companies to scale successfully. Recently, topics covered how to navigate and automate SaaS sales tax. As well as advanced strategies to master B2B SaaS pricing and product tutorials.
OPEXEngine’s SaaS Conversations with Lauren Kelley is a monthly SaaS webinar series featuring thought leaders in SaaS finance. They look at various benchmarks and metrics to improve operational performance. Recent topics include “How Improving the Gender Gap and Diversity Improves Entrepreneurship, Growth, and Employment”. There are also on-demand SaaS webinars, which can be found here.
With 12 pages of webinars on offer that reflect Drift’s revenue-accelerating mission, there’s something to suit every job function. Whether it’s a webinar series on letting sales sell or how to get your tech talking. As well as how to exceed your quota and accelerate revenue; create digital experiences; ABM architecture and many, many more.
From mastering email marketing to predicting consumer trends, eCommerce marketing platform Yotpo’s webinars feature Yotpo experts alongside leaders from their greater eCommerce marketing ecosystem. Such as ‘Maximizing Revenue This Holiday Season With SMS Marketing’ and ‘Power Your Email Marketing with Yotpo’.
We hope you find this list useful and we hope you find something new to watch in the above.