Updated on by Hayley Brown
At Cyclr we’ve been developing our embedded integration technology for some time now (since 2013!) so SaaS platforms and apps, can enhance the speed and scale at which they can serve their customers’ integration needs — all natively from within their applications.
Now we’ve introduced a few different flavours of our beloved embedded iPaaS platform. Now you can discover our range of embedded iPaaS products, each designed to suit specific types of verticals and industries.
They are Native, Service and Branded Embedded iPaaS.
Native Embedded iPaaS
First up, the Native Embedded iPaaS this is our tried, tested and much loved product. It is the proferred choice when you want to deliver integrations directly from within your own SaaS or software product – offering native functionality for your Customers typically using a native marketplace UI.
In other words, this type of embedded iPaaS is ideal for SaaS and software companies that essentially want to embed natively in their application. It accelerates the delivery, management and control of native integrations. If selected as you’re ideal embedded iPaaS as part of your Cyclr onboarding a Connector to your own application API will be built for you and provide you with access to 600+ ready to go application connectors.
Wondering if the native embedded iPaaS is ideal for you? Well, it’s perfect for those who are a product company and want to deliver integrations directly from within your product or service.
A major benefit of this native embedded iPaaS is the unlimited number of integration flows, customers and accounts you can have. Pricing is based on Connectors and overall API call allowance instead. Therefore, you don’t have to worry about not having enough seats or flows.
Native Embedded iPaaS Use Cases
A native embedded iPaaS allows end users to connect apps and data without leaving the product interface. This means end users can connect their CRM to their marketing tools directly inside the product UI. For example, a sales enablement tool offering native integrations to Salesforce, HubSpot, and Gmail.
Alternatively, it could be a fintech platform embedding integrations with QuickBooks, Plaid, and Gusto, all from within its own app. As well as offering integrations that synchronize customer, order, or inventory data across systems like NetSuite, Salesforce, or Shopify. The integration possibilities can be endless.
Simplesat and Force24 Native Embedded iPaaS Success
Don’t just take our word for how great our native embedded iPaaS is, you can read how several of our customers use it to, in Simplesat’s case, improve customer experiences through insightful data and meaningful interactions.
“Cyclr gives us the ability to never say no. Now, we always say, yeah, we can do that. We can build integrations quickly so we can satisfy client use cases and build solutions for them based on their feedback.
Our integrations page has grown a lot, rather it’s exploded and our usage of Cyclr will continue to grow! Hopefully, we can keep the same momentum of two new integrations per month.”
Elliot Fox, Head of Customer Success at Simplesat
As well as, in Force24’s case, increase connectivity and expand internal integrations with a lower overhead.
“With Cyclr we can integrate with a considerably higher number of different systems with a much lower overhead. As well as enhance our customer’s CRM data through important and dynamic two-way integrations.
The support really needs to be screamed and shouted about because the time you have to work through any of our questions or issues is really what sold Cyclr to us.
It is also a big reason why we haven’t looked anywhere else.”
Luke Brewin, Head of Transformation at Force24
You can read the full case studies to further understand how both companies and utilising Cyclr’s powerful native embedded iPaaS.
Service Embedded iPaaS
Secondly, we have Cyclr’s Service Embedded iPaaS. This is used when you want to deliver integrations directly to multiple individual customers all from within a single platform in your own managed services environment. This type of embedded iPaaS accelerates delivery of service integrations whilst increasing the level of management and control you have.
How does service differ from native? Well, Service embedded iPaaS use cases differ from natively embedded iPaaS in that the integration functionality is used behind the scenes by services teams, solution engineers, or implementation consultants rather than exposed directly to the end-user in the UI.
An ideal solution if you are a services company and want to deliver service integrations directly from within your product or service. A benefit of this type of embedded iPaaS is that integration flow and Connectors are unlimited. Pricing is principally on base licence plus a cost per account tiered based on monthly API calls.
Service Embedded iPaaS Use Cases
These use cases are about accelerating onboarding, scaling professional services, and delivering custom integrations faster, without having to build everything from scratch or fully expose the integration layer to customers.
For example, building a one-off or semi-custom data pipelines to onboard customers (e.g., import data from legacy systems or CRMs like Salesforce, spreadsheets, or SQL). This means a customer success engineer could use an embedded iPaaS to map and transform customer data from Salesforce to the product’s schema.
Another use case would be to deliver integrations for high-value clients that require tailored data flows not covered by native integrations. For instance, a fintech company builds a custom integration to sync transaction data with a niche accounting system used by an enterprise client.
Drive Social Media Embedded iPaaS Success
“We had a few hurdles in the beginning, but only because we had to figure out what we were using and how we could use it the correct way, rather than the way that we wanted to use it.
We married those two things pretty well and we’ve had great conversations, and great help from the Cyclr side and it’s been smooth sailing since. It has become a well-oiled machine!” – John Rippy, Chief Technical Officer at Drive Social Media
Branded Embedded iPaaS
Branded embedded iPaaS use cases refer to scenarios where a SaaS company white-labels or custom-brands an iPaaS experience. This allows end users to configure integrations in a seamless, on-brand interface. These integrations are typically built and maintained by the SaaS company but powered by an embedded iPaaS under the hood.
This approach combines the UX of native integrations with the flexibility and scalability of an iPaaS, but fully under the SaaS brand. This is why Cyclr’s Branded Embedded iPaaS is used and ideal when you want to provide your customers with access to a value-add integration platform enhancing connectivity.
Our agreement will start with a Private Cloud implementation of Cyclr, dedicated to your customers and we will speak to you about configuring the right level of service, support and branding to meet your specific needs.
Branded Embedded iPaaS Use Cases
One such branded use case is an app directory where users can discover, install, and manage integrations—all within your branded UI. For instance, a project management SaaS offers a “Connect Apps” tab branded as its own integration center, powered by an embedded iPaaS like Cyclr. This is useful as it can increase customer stickiness and enables monetization of integrations.
Alternatively, offer pre-configured workflows or data syncs under your product branding (e.g., “Sync leads from Facebook Ads to your CRM”). A B2B SaaS product promotes a “One-click Google Sheets sync” branded as a proprietary feature (but powered by an embedded iPaaS). This use case removes friction from setup and improves onboarding experience.
What’s the best embedded iPaaS for you?
If you are struggling to know which type of embedded iPaaS is right for you we’ve put together these questions and where they are applicable to each of our embedded iPaaS options.
| Native embedded iPaaS | Service embedded iPaaS | Branded embedded iPaaS | |
| Are you a product company? | ✓ | ✗ | ✓ |
| Are you a services company? | ✗ | ✓ | ✓ |
| Do you want to deliver from within your product or service? | ✓ | ✓ | ✗ |
| Do you want to resell access to an iPaaS to your customers? | ✗ | ✗ | ✓ |
If you’d like to chat more about our platform and product please get in touch with our experienced sales team or book a demo to see Cyclr in action.
