Drive Social Media save time and flow client data seamlessly to show return from their marketing efforts.

Company
Drive Social Media
Focus
Save time and keep client data flowing seamlessly
Sector
Digital Advertising

John Rippy, CTO at Drive Social Media is a part of a team who have a wide depth of expertise across the digital marketing spectrum and can collectively achieve literally any marketing goal that your business requires.

Problem

Struggling with time and efficiency

Before using Cyclr, Drive Social Media was either building integrations themselves or having clients manually enter their data into Drive’s systems.

A lot of spreadsheets and room for mismanagement led Drive to believe that there had to be an easier way. Drive Social Media wanted to save time and find a way to flow client data seamlessly to show return from their marketing efforts.

Solution

Cyclr integrates marketing platforms to identify first customer touch point

Drive’s primary goal is to accurately assess a customer’s first touch point with their client’s businesses.

For instance, when a customer scrolls through Instagram they see an ad for a pair of jeans at a new clothing boutique. The ad caught their eye but that’s not why they are on Instagram, they look at the ad and keep scrolling.

Two weeks later they rip a hole in their jeans and, prompted by the Instagram interaction, remember the brand name for the new clothing boutique. They perform a Google search, open a mapping service, take an Uber and end up at the clothing boutique, where they make a purchase.

If the owner of the clothing boutique didn’t accurately monitor all events, they may think their Google Business or SEO efforts directly led to that sale. In fact, the first touch point that they had with the customer was the Instagram ad. Drive seeks to prove this as often as possible.

Drive’s secondary goal is to be able to perform branching logic on their integrations.

Instead of dumping all phone calls from a VOIP system into Facebook Offline Events, they take all phone calls, queries, and clients’ CRM, and determine if they are a new or current customer calling in. Drive can use these data points to provide its customers with deeper insights through its proprietary Marketing Milk SaaS application.

Cyclr integration capabilities, according to Drive, are far superior to the one-to-one style of integrations you would get with a product like Zapier.

By using Cyclr, Drive’s clients’ ad spending can be allocated more effectively. Advertising bidding adjustments can be made in real-time, no longer having to rely on manual customer data uploads.

With around 25 members of the Drive team interacting with the Cyclr application to create and deploy integrations, they currently have 40% of their clients running Cyclr-powered integrations. Drive estimates they save at least an hour a week in setup and maintenance, per client – a figure which they predict will quickly grow.

Results

Scaled native integration services and focus returned to core product

Benefits Drive noted with Cyclr were the ease of use once a connection has been made and tested. The Cyclr team members are “great, provide excellent support, are super nice and genuinely want to help Drive’s business”. Other benefits of Cyclr include huge time savings, cost and agility.

Cyclr makes it very easy for Drive to scale these integration services so they don’t have to have developers sit and monitor API changes or make changes to their integrations. It allows them to focus on building the dashboarding systems that they are leveraging for their clients.

Drive chose to work with Cyclr because of the easy-to-use interface, the team providing excellent support and, ultimately, the ability for Cyclr to implement branching logic for all of Drive’s integrations.