Leverage In-App Integrations to Delight your Users
Increasing Integrations within your SaaS
SaaS platforms are continually evolving and SaaS integration is now regarded as an industry standard.
Originally developers aimed to create systems that their users performed the entirety of their tasks in. However, this does create headaches especially with user on-boarding and extending the platform.
This is where SaaS integrations comes in. By integrating with complementary platforms, a SaaS can extend its own reach and functionality. Making it even more in tune and customisable to what the user is looking to achieve.
SaaS integration is the process of creating pathways to allow different software platforms, run either on cloud-based or on-premise to communicate and share data.
For instance, adding new leads from your website form captures to your sales and marketing applications, as well as your CRM system.
There are numerous benefits to SaaS integration some of which are saving substantial time, reducing human error and increasing transparency.
SaaS integration is a complex process and when implementing several challenges can be thrown your way. The first being to understand the different integration methods and approaches. Then choosing the right one so you don’t lose revenue or productivity.
Secondly, ensuring your data transformation is performed correctly, otherwise you risk losing data or silo-ing it.
Thirdly, you need to make sure your security protocols such as authentication are in place to avoid your data becoming venerable.
Don’t fret as there are a number of ways to minimise these challenges.
SaaS integration is complicated and one way of solving the issues and relieving how hard it is, is by using an external integration provider, like an embedded iPaaS.
They can help you integrate with multiple third-party SaaS technologies. As well as build complex data workflows that combine and process multiple data sets.
This can help accelerate your time to market with new solutions and improve product competitiveness.
“Time is a finite resource that we have, so Cyclr has enabled us to do other things with our developer resources because of the time it has saved using the toolkit. We’re able to achieve more by having a toolkit at our fingertips to be a bit more agile.”
Types of SaaS Integration User
Startup SaaS
Adding Integrations to Early Stage SaaS Platforms Startup SaaS
What are some of the challenges of building your own SaaS integrations?
By building your own integrations you are able to provide the tightest, most bespoke integration with your product possible, but it does come with some hazards.
Technical Debt
Just connecting to another application doesn’t necessarily solve your users’ requirement. Often multiple integrations to the same application are required to match different use cases and offer flexibility.
Each of these integrations will need to be built and maintained by your developers – detracting from your core product offering and adding an element of surprise when an API or external platform changes, leaving your team to drop everything to ensure that your users’ integration remains running and stable.
Time to Market
Building an integration is no trivial feat. You need to factor in planning, development and testing, to ensure your users’ data isn’t be mishandled.
All of these steps add time and resources onto your integration project.
So when a user or prospective client asks for a specific integration you have to factor in your development resources to ensure you can deliver. When it comes to being able to close a deal with the proviso of connectivity – speed and accuracy are of the essence.
Guidance
The decision to create an integration with a platform is one thing, but what about the reality of working with a completely different system over a long period of time.
Having to deal with varying levels of documentation, to be able to build your integration, and availability of test credentials, to ensure what you build works, can be a challenge in itself. Especially when working with smaller, less mature players in the market.
And that’s before you can evaluate what measures need to be put in place when working with varying authentication, data structures and endpoints.
All of these issues can be mitigated through using an Embedded iPaaS like Cyclr
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