SaaS platforms are continually evolving and SaaS integration is now regarded as an industry standard.
Originally developers aimed to create systems that their users performed the entirety of their tasks in. However, this does create headaches especially with user on-boarding and extending the platform.
This is where SaaS integrations comes in. By integrating with complementary platforms, a SaaS can extend its own reach and functionality. Making it even more in tune and customisable to what the user is looking to achieve.
SaaS integration is the process of creating pathways to allow different software platforms, run either on cloud-based or on-premise to communicate and share data.
For instance, adding new leads from your website form captures to your sales and marketing applications, as well as your CRM system.
There are numerous benefits to SaaS integration some of which are saving substantial time, reducing human error and increasing transparency.
SaaS integration is complex and when implementing several challenges can be thrown your way; firstly understanding the different integration methods and approaches, and choosing the right one so you don’t lose revenue or productivity.
Second, ensuring data transformation is performed correctly, otherwise you’ll risk losing data or silo-ing it.
Thirdly, making sure security protocols such as authentication are in place to avoid your data becoming venerable.
Don’t fret as there are a number of ways to minimise these challenges.
SaaS integration is complicated and one way of solving the issues and relieving how hard it is, is by using an external integration provider, like an embedded iPaaS.
They can help you integrate with multiple third-party SaaS technologies. As well as build complex data workflows that combine and process multiple data sets.
This can help accelerate your time to market with new solutions and improve product competitiveness.
It discusses how to improve your integration strategy and pick the right methodology for your situation.
Helping you discover and select your path to integration success!
“Cyclr, not only does it save you money and time, but it saves your sanity as well. We can simply use its visual builder to drag and drop, link, and map methods, eliminating the need for bespoke integration frameworks.
We love the platform and the level of support and speed of responses from the Cyclr team has been outstanding.”
Harry Finch, Lead Software Engineer at Neural Voice
“Cyclr gives us the ability to never say no. Now, we always say, yeah, we can do that. Building integrations quickly means we are able to satisfy client use cases and build solutions for them based on their feedback.
Our integrations page is fully leveraging Cyclr’s integration capabilities, it has grown a lot, rather it’s exploded!."
Elliot Fox, Head of Customer Success at Simplesat
“Cyclr has been able to support and scale up with us, and we can integrate with a considerably higher number of different systems with a much lower overhead. As well as enhance our customer’s CRM data through important and dynamic two-way integrations.”
“The support really needs to be screamed and shouted about because the time you have to work through any of our questions or issues is really what sold Cyclr to us. It is a big reason why we haven’t looked anywhere else.”
Luke Brewin, Director of Operations at Force24
“A lot of the systems we need to integrate with are niche and so specific, local ERP systems for instance. It would mean I’d need 10 people to maintain these, change their APIs etc. which is a bit of a headache financially.
That’s why it makes sense to implement Cyclr, it takes the burden away and allows us to only create native integrations to our core code that add value to our product.”
Björn Schlingmann, Co-Founder & Head of Product at Younium
“Time is a finite resource and Cyclr has enabled us to do other things with our developer resources.
I think everything since the moment we set up the first use case, the abandonment flow, has been a bonus. We are still learning the true capabilities and usefulness of Cyclr as a toolkit and a pipeline. I can definitely see these uses increasing and more data integrations being used in the future.
Harry Speedy, Head of Product and Data at Monica Vinader
“Everything with Cyclr is going well and we are just hoping the product keeps developing. It is very easy to integrate and to customise solutions.
As we help our clients generate more leads they want Leadoo to be integrated with their existing processes and systems. Cyclr has enabled us to standardised this process so when customers receive new leads they are added as smoothly as possible into their existing CRM."
Mikael da Costa, Founder & Head of Product at Leadoo
By building your own integrations you are able to provide the tightest, most bespoke integration with your product possible, but it does come with some hazards.
Just connecting to another application doesn’t necessarily solve your users’ requirement. Often multiple integrations to the same application are required to match different use cases and offer flexibility.
Each of these integrations will need to be built and maintained by your developers – detracting from your core product offering and adding an element of surprise when an API or external platform changes, leaving your team to drop everything to ensure that your users’ integration remains running and stable.
Building an integration is no trivial feat. You need to factor in planning, development and testing, to ensure your users’ data isn’t be mishandled.
All of these steps add time and resources onto your integration project.
So when a user or prospective client asks for a specific integration you have to factor in your development resources to ensure you can deliver. When it comes to being able to close a deal with the proviso of connectivity – speed and accuracy are of the essence.
The decision to create an integration with a platform is one thing, but what about the reality of working with a completely different system over a long period of time.
Having to deal with varying levels of documentation, to be able to build your integration, and availability of test credentials, to ensure what you build works, can be a challenge in itself. Especially when working with smaller, less mature players in the market.
And that’s before you can evaluate what measures need to be put in place when working with varying authentication, data structures and endpoints.
Book a demo to see Cyclr in action and start creating integration solutions for your customers
