What is Native Integration?

Updated on by Hayley Brown

Native integration can help your business thrive as they are an easy solution to your integration backlog problems. 

What is native integration?

Native integration is the ability to build workflows that feature multiple SaaS applications such as Salesforce and Quickbooks. These provide a direct means of integrating and communicating with one another via APIs. Mapped data can then flow between the SaaS applications in real time and be readily available to the appropriate teams. 

APIs are vital for native integration as they are the structures of code that ensure the interaction between applications. 

For example, if you integrate Salesforce and Quickbooks you can share information and a variety of records, such as a customer’s account and subscription information from Quickbooks within Salesforce.

This interaction happens between machines or systems over a network and directly within a user’s SaaS. 

Native integrations can either be developed in-house or via an embedded iPaaS that provides integration tools for users to build and deploy in-app integrations.

Streamline processes with quick integration builds

Why are they useful?

Native integrations are useful for SaaS integration because they allow SaaS companies to control the entire integration lifecycle. From development, and design to implementation, support and modification.

How can they be achieved?

A SaaS product that you buy or lease like Slack tends to have native integration functionality baked in and is ready to go off the shelf. These integrations are supported by the parent company and their development teams. However, their focus will be on developing their core product rather than integration functionality. 

These integrations tend to lack a certain level of customisation or the specific use case you require. That’s why building your own native integrations can be appealing. But they can take substantial time and resources. They can however result in high levels of customisation but are limited in scalability and agility. 

Embedded iPaaS can be used to quickly build native integrations with low code tools in a white-label environment for your users to install and implement. This means your SaaS can have all the native integration functionality you require for your customers without the development overhead.

Therefore, achieving agile and scalable native integrations is easier than you think. By adopting an integration strategy and embedded platform, like Cyclr, you can rapidly deliver native integrations directly to your users within your SaaS application.

Benefits of Native Integrations and Embedded Platforms

Adopting an embedded iPaaS means you can quickly scale up your native integrations as you grow. This will give you a competitive advantage in your market. 

When building native workflows with integration tools you can provide a higher level of customisation for your users. They can also help to take the load off your customers and help you address their integration needs directly.

By providing native integrations and increasing your in-app functionality you can improve your customer retention rate and their experience. 

With a scalable framework and low code integration tools, your technical and non-technical teams can design and build integrations quickly and efficiently. Helping your teams respond to integration requests in a streamlined process and is embedded directly in your platform. 

Standardise the integration process with embedded iPaaS.

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Hayley Brown

Joined Cyclr in 2020 after working in marketing teams in the eCommerce and education industries. She graduated from Sussex University and has a keen interest in graphic design and content writing for the tech industry.

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