What is Native Integration?

Updated on 26th February 2026 by Hayley Brown

What is native integration?

Native integration refers to built-in, vendor-supported connections between software applications. These connections allow SaaS applications to exchange data seamlessly without third-party tools or custom middleware. Sometimes referred to as sometimes called “point-to-point integration or in-house integration“.

For example, Salesforce and QuickBooks can share information and a variety of records, such as a customer’s account and subscription information from QuickBooks within Salesforce. Other examples include a CRM and support desk or a marketing automation and billing.

How do native integrations work?

Native integrations work via mapped data flows between the two SaaS applications in real time and are readily available to the appropriate teams. Native integrations can either be developed in-house or via an embedded iPaaS that provides integration tools for users to build and deploy in-app integrations.

How they work:

• Direct API Connection: Software developers use APIs (Application Programming Interfaces) to connect two platforms directly, allowing them to communicate and exchange data.
• Built-in Functionality: Unlike third-party connectors (like Cyclr), these are built into the product’s core, ensuring a consistent user experience.
• Authentication: The integration handles secure authentication between platforms, often using OAuth 2.0, to allow secure data sharing.
• Event Triggering: They often use triggers, such as “new lead created” to update information in real-time between systems.

Why are they useful?

Native integrations are useful for SaaS integration because they allow SaaS companies to control the entire integration lifecycle. From development, and design to implementation, support and modification.

As well as:

• Reduced Complexity: Easier to set up and maintain compared to custom-built solutions.
• Enhanced Reliability: Less prone to breaking compared to third-party tools.
• Better Data Accuracy: Real-time, consistent data across systems.

Real-World Native Integration Example

A SaaS product that you buy or lease like Slack tends to have native integration functionality baked in and is ready to go off the shelf. These integrations are supported by the parent company and their development teams. However, their focus will be on developing their core product rather than integration functionality. 

The same can be send for other popular SaaS applications like HubSpot, Stripe or MailChimp. However, these in-house integrations tend to lack a certain level of customisation for the specific use case a customer may require. This is because they are traditional API workflows that are limited to end-points that have been made available in the API. This is a major reason why building your own native integrations can take substantial time and resources. As each customer may require a customisation which makes them hard to scale.

Now AI and the introduction of agentic workflows a new level of native integration and customisation are available to users. For instance, a new integration development from Google’s Gmail is the Studio option in the top menu bar. When selected a sidebar allows users to browse and select existing templates, in other words native integrations, to ‘boost’ their emails. Once installed these are added to their ‘flows’ and connected to their LLM Gemini.

If you don’t see the template you need listed you can prompt Gemini to automate your work with Gemini to streamline and manage tasks across workspace. This offers a high level of customisation, but only if it has been given access to the right tools such as MCP.

• Tradition API workflow = standard / limited to end-points that have been made available in the API

• Agentic workflow = customisable only if it has been given access to the right tools

How an Embedded iPaaS helps with Native Integrations

An Embedded iPaaS can be used to quickly build native integrations with low code tools in a white-label environment for your users to install and implement. This means your SaaS can have all the native integration functionality you require for your customers without the development overhead.

Therefore, achieving agile and scalable native integrations is easier than you think. By adopting an integration strategy and embedded platform, like Cyclr, you can rapidly deliver native integrations directly to your users within your SaaS application.

Benefits of Native Integrations and Embedded Platforms

• Scale Native Integrations
  Adopting an embedded iPaaS means you can quickly scale up your native integrations as you grow. This will give you a competitive advantage in your market. 

• Customisation
  When building native workflows with integration tools you can provide a higher level of customisation for your users. They can also help to take the load off your customers and help you address their integration needs directly.

• Cusomter Retention
  By providing native integrations and increasing your in-app functionality you can improve your customer retention rate and their experience. 

• Increase Efficiency
  With a scalable framework and low code integration tools, your technical and non-technical teams can design and build integrations quickly and efficiently. Helping your teams respond to integration requests in a streamlined process and is embedded directly in your platform. 

• Standardisation
  Instead of building custom, point-to-point connections for every customer, an embedded iPaaS allows developers to create an integration once and deploy it to many customers.

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