Benefits of Automation and Integration

Updated on by Hayley Brown

How does automation and integration fit into our everyday lives?

We wanted to take a look at some of the examples of automation and integration that are already prevalent in our everyday lives. Defining what they are and looking at how they are already embedded within businesses, while asking why it has become increasingly important in today’s age.

What is automation?

Automation can be defined as making equipment, processes or systems to operate automatically with minimal human input. It can take simple tasks and automate them, using tools to streamline and speed up the process.

Everyday examples of automation solutions:
Phone apps enable users to streamline many processes such as, shopping lists, online shopping, banking, ordering food, and paying in store. These applications are often shared with another user.

Voice/virtual assistants such as, Amazon Alexa or Siri. These devices enable users to speak directly to their device. They can add items to their shopping list, ask a question, play music all synced to the users phone. 

Other examples in your home include your washing machine, dishwasher and fridge.

What are business process automations (BPA)? 

Gartner defines business process automation (BPA) as the automation of complex business processes and functions beyond conventional data manipulation and record-keeping activities, usually through the use of advanced technologies.

BPA’s can provide an organisation with clear visibility of all its processes and operations.

Examples of BPAs include:
Email marketing automation is common practice among businesses. They use software which can tailor their email parameters to the companies liking and then set it to run automatically. For example, an email is sent out when a new contact has been added or signed up to receive correspondence. 

Social media management is another example widely used. Software such as ContentCal allows you to schedule posts ahead of time and provides reports and analysis about your posts. 

Customer support uses AI chatbots, which can automate typical customer interactions. They answer queries and when they are unable to handle the customer needs they are transferred to a company representative.

What is integrated automation?

Integrated automation can be defined as software workflows that operate independently and constantly with minimal human input after parameters have been set.

Integrated automation Platform or an IAP is a technology infrastructure that enables systems to integrate with one another. Software or machines copy human tasks and repeat these actions. Integrated Automation Platforms will provide API orchestration tools allowing different parts of the infrastructure to coordinate the distribution and processing of data. For example, Cyclr is an embedded integration platform with a library of API connectors that can be used to create integrated automations. 

An example would be using Pipedrive, your customer relationship management API to extract your customers. The Eventbrite API to retrieve the attendees to an event you are hosting. Followed by an action of true or false. This then prompts Mailchimp to either add the contact to the attendee list or non-attendee list. Thus allowing data to be shared and coordinated between the APIs. Rather than manually extracting the data from Pipedrive and entering the data into Eventbrite and MailChimp.

What are the benefits of automating and integrating business processes, and why is it important?

The introduction of integration and automation means resources can be diverted elsewhere, enhance workflows and improve accuracy and consistency in operations. Adopting a low code integration platform can help these processes and significantly transform your business. Streamlined operations can result in increased reliability, optimised performance and reduced employee turnover.

Automating and integrating is important for service providers as it can give the company a competitive edge. It improves the user experience for customers, and has long term benefits of increased value and brand loyalty. These solutions are not only important for service providers but also your customers. They provide better consistency in your service, faster response times and potentially a cost decrease.

Integrated automation solutions allow people to do more with a lot less. 

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Hayley Brown

With several years experience in the digital marketing space after graduating from Sussex University, Hayley has gone on to work in the retail and education industries. In 2020 she joined the Cyclr team and is working alongside Daniel in the Marketing Department.