Company
Leadoo
Focus
Integrate their product seamlessly with pre-existing processes
Sector
Marketing Technology
Leadoo is a conversion optimisation platform that offers tools for automation and interaction to help their customers maximise the conversion of leads they get from their website.
Leadoo has grown its suite of optimisation tools to include automated bots, live chat services, user profiling, CRM and advanced analytics.
They give their customers a toolset to gain a better understanding of their website traffic, mechanisms to increase conversion and to manage their business.
Automation is a key element to Leadoo’s proposition, making the need for a wide range of integrations a critical feature.
Problem
Relying on customers to fulfill and correctly setting up the integration
Before using Cyclr, Leadoo dealt with these integration requests in one of two ways.
Firstly, sending the information for how to achieve the integration to the customer, relying on the customer fulfilling and correctly setting up their integration on Zapier themselves.
Secondly, directly create the integration for their customer inside their own Zapier account. This required some back and forth to scope their user’s integration requirement and Leadoo to get the customer’s credentials and authenticate on their behalf.
1-2 million
API Calls/Tasks per month
34
Active Workflows
13
Active Connectors
Solution
Integrate seamlessly with their pre-existing processes
As Leadoo helps their customers generate and convert more leads, they typically want the Leadoo service to integrate seamlessly with their pre-existing processes.
Leadoo weren’t initially looking for an embedded iPaaS solution, but after being referred to Cyclr, it found the platform to have some substantial advantages.
Cyclr allows Leadoo to directly resolve customer integrations inside Leadoo itself while providing the ability to rapidly scale the number of natively supported integrations.
In addition, it empowers Leadoo to expediently resolve any custom user integration requests.
As a first step to natively supporting their users’ need to bring their Leadoo data into their existing CRM, they started by creating an integration with Hubspot.
This integration combines their users Hubspot sales data with website data, enabling them to get a better picture of their customers actions and interactions. This in-turn allows the customer to both refine marketing messaging and make sales representative contacts more timely and informed, increasing conversion rates.
Hubspot has been the first step in Leadoo’s native integration journey and they intend to expand these integrations across Cyclr’s wide range of CRM and Marketing application connectors.
Prior to choosing Cyclr Jani, Leadoo’s CTO, spoke to a number of other integration providers and assessed, from a technical perspective, that Cyclr’s solution was the best in the market.
Results
Integration usage on the rise
Whilst Leadoo has only just started using Cyclr, they see the amount of time to setup an integration has dropped significantly and predict that their integration use will be rising.
They intend to expand the reach of their integrations across a wide range of sales and marketing systems.
This will open up sales opportunities to potential customers who insist that any new system they use must work with their existing business software infrastructure.
“As we help our clients generate more leads and they want Leadoo to be integrated into their existing processes and systems.
With Cyclr we have standardised this process so when customers receive new leads they are added as smoothly as possible into their existing CRM.”
