10th July 2019
- Native integrations offer the best customer experience
- You retain control of your customer relationship
- Your time to market for a new integration is vastly diminished
- Integrations can be delivered by developers or commercial staff
- It saves substantial development time and cost
- A single platform for in-app self service and custom integrations
Native integrations offer the best customer experience
Customers want their problems answered ‘right here, right now’. If they want to integrate your application they want to be able to achieve this simply, and without leaving your application environment. In other words they want the integration to be ‘Native’.
Non-native integrations are when the customer has to leave your application to achieve an integration result, either provided by the application at the other end of the integration flow, or provide by an independent (off-platform) provider of integration solutions.
Your retain control of your customer relationship
When a customer has to leave your SaaS application to achieve an integration you are losing a part of the ‘control’ you have over the customer. You are introducing the possibility for the customer to be invited to switch from your application to another and/or for the trusted relationship to move from you to a third party.
Say you are a CRM and a third party application delivers the integration to your CRM, they may also offer other CRM integrations and therefore the ability for the customer to migrate/switch from your application to another. If the integration is native and/or delivered via embedded platform then this risk is reduced.
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Your time to market for a new integrations is vastly diminished
Embedded iPaaS platforms are like a box of lego bricks with pre-built components, an environment designed for creativity and the ability to build whatever you choose within limited boundaries.
An embedded iPaaS platform allows you to focus on the solution to your customer needs rather than the need to build, manage and maintain the component building blocks of the solution. With an embedded iPaaS platform you should be able to switch-on new integrations rapidly, simply through activating them within your integration platform’s environment. No need for scheduling builds and ongoing maintenance. The embedded iPaaS provider should resolve this.
Integrations can be delivered by developers or commercial staff
Why buy a toolkit to save developer time and only have it usable by developers? A well designed embedded iPaaS toolkit should be appropriate and accessible to both developers (technical) and commercial staff (non-technical).
Integrations are a critical part of customer satisfaction and ‘winning deals’. Therefore the ability for integrations to be rapidly delivered by those that understand the problem (the data flow) and are in communication directly with the client is critical to the resolution. Truly resolving integration speed to market and responsiveness relies upon integration being able to be owned by the appropriate team at the appropriate time. Shy away for a solution that is designed for one single internal audience.
It saves substantial development time and cost
SaaS companies are just that, companies. Developing integrations from scratch can be costly from a build and maintenance perspective. Both in time and therefore money.
Developing integrations requires a team, or a proportion of an existing team. Using an embedded iPaaS platform can substantially save on the resource required to deliver integrations and/or amplify the effectiveness of the existing integration team, enabling them to manage a much larger, more responsive, integration suite.
An embedded iPaaS platform should be competitively priced against the direct cost of providing such solutions yourself.
A single platform for in-app self service and custom integrations
Why use two methodologies for fulfilling your users integration requirements? While self-service integrations are a huge benefit to both users and development teams, there are always going to be exceptions when it comes to integrations requests.
iPaaS platforms ensure you’re covered in both eventualities; so you can create and publish self-service integrations as well as empowering your team to create bespoke, private integrations for your users. This opens customisation revenue opportunities while ensuring that all of your team use a single platform.