Nine SaaS Marketing Blogs You Should Read

Updated on by Kate Gordon

There’s a whole wealth of experience and advice on marketing to be found on SaaS blogs and websites. Here’s our pick of nine SaaS marketing blogs that we think are worth taking a look at. We hope you find them useful, and if you’ve got any recommendations, we’d love to hear them!

OpenView Venture Partners

OpenView Partners is an expansion stage venture capital firm. We love their blog, which includes posts on product led growth, product and pricing, HR and leadership, finance and operations, and of course marketing.

There’s advice on how to prepare for the post-COVID consumer, get to grips with product-led storytelling, and get advice on how to market for growth during a recession.

ProfitWell

ProfitWell is a subscription SaaS that does great marketing-focused content on its blog. Find advice on direct to consumer growth, how to create meaningful social content, and learn how to improve your churn with good content.

SaaSMetrics

SaaSMetrics is a website providing articles on everything from SaaS operations, to financials and metrics, and buying SaaS services.

Their blog provides productivity advice, such as what to look for in a mind map app, to forward looking pieces, such as how augmented reality optimises immersive marketing. 

HubSpot

HubSpot provides marketing, sales, and service software that help businesses grow. HubSpot has won awards for its support and community and its blog receives more than 7 million monthly visits.

It is an exhaustive and rich source of content for all things marketing, sales, agency and customer success related, and there are plenty of templates, calendars and step-by-step guides to get your hands on.

StartupNation

While not a SaaS provider, StartupNation is a good resource for universal advice and tips on marketing your business.

It’s an online publication aimed at entrepreneurs and startups, with advice on marketing whether you’re starting a business, growing your business, or managing your business.

Examples of marketing advice include how to grow your business using TikTok, and 6 steps to building a content strategy.

Startups

Similar to StartupNation, Startups is an online publication aimed at startups. Its articles on marketing will provide you with non-SaaS specific but nevertheless useful advice on topics such as branding, trademarks, logos, website design, digital marketing and more.

Twilio

Comms SaaS platform Twilio, which helps strengthen customer relationships by uniting communications across the entire business, from marketing and sales to customer service and operations, has plenty to say on marketing.

While it does have a blog, with advice on how to use Twilio with other software platforms, we advise heading straight to TwilioQuest, an educational video game designed to teach a new generation of developers how to change the world with code, inspired by classics of the 16-bit era!

ContentCal

Content creation and publishing platform ContentCal has a wealth of resources on social media platforms, engagement rates, blog post scheduling video marketing, creating a content marketing strategy and much, much more on its blog.

Keep an eye out for Andy’s Round-Ups, a weekly update of what’s new in the world of social media.

Incredo

Incredo is a B2B SaaS inbound marketing agency, offering digital growth solutions to problems connected to traffic building, lead generation and nurturing and market positioning.

Its blog provides articles on topics such as marketing during coronavirus, conversational marketing, nurturing leads and more.

It’s also worth checking out its ebooks section, which have plenty of in-depth sales and marketing advice.

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Kate Gordon

Kate Gordon is a PR consultant who provides tech companies with media campaigns and content creation. She has been working with Cyclr to raise their profile in the relevant media outlets.