Updated on by Kate Gordon
There’s a whole wealth of experience and advice on marketing to be found on SaaS blogs and websites. Here’s our pick of nine SaaS marketing blogs that we think are worth taking a look at. We hope you find them useful, and if you’ve got any recommendations, we’d love to hear them!
OpenView Venture Partners
OpenView Partners is an expansion-stage venture capital firm. We love their blog which includes posts on product-led growth, product and pricing. As well as HR and leadership, finance and operations, and of course marketing.
There’s advice on how to prepare for the post-COVID consumer and get to grips with product-led storytelling. As well as advice on how to market for growth during a recession.
ProfitWell
ProfitWell is a subscription SaaS that does great marketing-focused content on its blog. You’ll find advice on direct-to-consumer growth, and how to create meaningful social content. As well as learn how to improve your churn with good content.
SaaSMetrics
SaaSMetrics is a website providing articles on everything from SaaS operations, to financials and metrics, and buying SaaS services.
Their blog provides productivity advice, such as what to look for in a mind map app. To forward-looking pieces, such as how augmented reality optimises immersive marketing.
HubSpot
HubSpot provides marketing, sales, and service software that help businesses grow. The platform has won awards for its support and community and its blog receives more than 7 million monthly visits.
It is an exhaustive and rich source of content for all things marketing, sales, agency and customer success. There are plenty of templates, calendars and step-by-step guides to get your hands on.
StartupNation
While not a SaaS provider, StartupNation is a good resource for universal advice and tips on marketing your business.
It’s an online publication aimed at entrepreneurs and startups. Giving advice on marketing whether you’re starting a business, growing your business, or managing your business.
Examples of marketing advice include how to grow your business using TikTok. As well as the 6 steps to building a content strategy.
Startups
Similar to StartupNation, Startups is an online publication aimed at startups. Its articles on marketing will provide you with non-SaaS-specific but nevertheless useful advice. Their topics cover branding, trademarks, logos, website design, digital marketing and more.
Twilio
Comms SaaS platform Twilio helps strengthen customer relationships by uniting communications across the entire business. From marketing and sales to customer service and operations has plenty to say on marketing.
While it does have a blog, with advice on how to use Twilio with other software platforms, we advise heading straight to TwilioQuest. It is an educational video game designed to teach a new generation of developers how to change the world with code. It is inspired by the classics of the 16-bit era!
ContentCal
Content creation and publishing platform ContentCal has a wealth of resources on social media platforms. From engagement rates, blog post scheduling video marketing, creating a content marketing strategy and much, much more on its blog.
Keep an eye out for Andy’s Round-Ups, a weekly update on what’s new in the world of social media.
Incredo
Incredo is a B2B SaaS inbound marketing agency, offering digital growth solutions to problems connected to traffic building, lead generation and nurturing and market positioning.
Its blog provides articles on topics such as marketing during the coronavirus, conversational marketing, nurturing leads and more.
It’s also worth checking out its ebooks section, which has plenty of in-depth sales and marketing advice.
