Who looks after integrations within your business?

Updated on by Fraser Davidson

Is integration a developer role, or is it linked to customer satisfaction and customer success? Could it be a commercial/client-facing role?

Our view is that it is all of the above. Not just a developer challenge, but a challenge that is shared between developers, customer success and commercial.

Though that is not a view shared across all integration toolkit providers.

It is in fact one of the features that sets us apart as an integration platform. Our visual workflow builder (or GUI – Graphical User Interface) approach means that integration can be a shared responsibility across your enterprise.

Updating contact data integration workflow

Other platforms focus purely on the developer.

With Cyclr your customer success team can deliver the solution, product management can deliver the solution or, of course, developers can deliver the solution.

Our embedded iPaaS is designed as a solution that you can use to deliver integrations to your own end-users. It is built from the ground up for ‘simplicity first, complexity by design’. This has been done because we know that integration is all about end-user satisfaction. Cyclr is a usable toolkit designed by people who understand the problem being resolved, not just people who understand the code. In integration geek terms, we have always been designed with the ‘citizen integrator’ in mind.

“Why buy a development toolkit to save development time and only have it usable by developers?”

That is not to diminish the fact that, if you want to, you can operate Cyclr completely via our own API, you can write scripts into our connectors and into workflows. In effect, you can use Cyclr as a developer tool. We are developers and we are developers proud.

But you can also use it across the business.

The result? Developer time can be freed-up. Commercial teams can deliver prototypes and solutions without disrupting development processes. Integration can be focussed on customer satisfaction.

If you are assessing an embedded iPaaS platform, ask yourself the question – “If I am going to improve integration development and management, where do I want the responsibility to preside? Is it developer-only or is it shared?” – if it is the latter we should be speaking.

About Author

Avatar for Fraser Davidson

Fraser Davidson

As CEO of Cyclr, Fraser leads strategy, HR, fundraising and our commercial efforts. Cyclr is a young, fast growth, business with big aspirations.

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