Austin Lawrence Case Study

Company
Austin Lawrence
Focus
System Integration
Sector
Marketing Agency

Austin Lawrence Group is a growth marketing firm, specialising in helping software as a service companies to accelerate both their revenue growth and customer retention. Through looking at sales, marketing and customer success in a holistic way, they work with clients to advance their objectives of gaining new clients, and maximising the customer lifetime value as a result of that sales activity, with the aid of system integration.

Problem

Tackling Complex Integration Requests

Issues arose when they began to receive more complex integration requests. It was evident that Zapier, despite its strengths, was not going to meet their requirements for particular integrations.

Solution

Dramatic Reduction in Workflow

Part of their engagement with one of their clients was to help them to implement subscription billing. Which was a change of business strategy for this client.

Within that, they recommended that the client needed a subscription billing engine. Chargify was selected, due to its ability to automate the sales process through integration.

They brought Cyclr to their client because they wanted to take advantage of workflow process improvement. If a sales representative could close a deal in HubSpot, they could initiate the subscription in Chargify.

With its low-code interface to create advanced integrations, Cyclr allowed them to leverage Chargify’s connectivity with a host of SaaS applications available in the Cyclr connector library.

Through integrating both billing and sales systems their client saw a dramatic reduction in the workload of the sales representatives, taking time out of the sales process by focussing on key automation.

They succeeded in moving all the data they already had about the prospect into Chargify, setting up the subscription, and then all that was left for the representative to do was enter the credit card data and push it out. It was a big improvement in process efficiency.

As the project’s scope grew Austin Lawrence found that the cost of developing additional endpoints to meet their needs was reasonable.

As the use of Cyclr’s automation grew, as they provisioned new users, the scope naturally also grew to make further processes completely touchless. Integration has enabled their client to completely change their processes to leverage this added efficiency.

So now not only is the internal sales process automated, the client’s inbound self-service subscription process is going to become a completely touchless experience.

The medium-term goal is the near real-time achievement of a journey that starts at an initial landing page, establishes the subscription, provisions the user with the right authorisation and finally creates the right subscription. This is being built on the backbone of Cyclr.

Results

Empowered by Low Code Environment

During their three-year-plus partnership with Cyclr, Austin Lawrence has been able to harness low-code iPaaS as a system integrator enabler; empowered by embracing a visual approach to integration creation to make up for their limited programming resources.

They found that having the ability to work in a low code environment allows them to focus on their customer’s use case and process logic, while not having to concentrate on the solution’s code.