Updated on by Guest Post
E-commerce is taking the internet world by storm. From consumers ordering their favourite items, or to business owners running their own online storefronts. E-commerce is becoming more and more a part of the modern economic landscape. The popularity of Shopify’s e-commerce platform is an example of this.
E-commerce platforms have been defined by Adobe as a search platform that allows customers to find products for purchase. Companies have the choice to host their own e-commerce platform on their site. The other, more popular option is to leverage the power of a fully-managed, cloud-based e-commerce provider.
Any good e-commerce provider will have the same basic components to their platform. They’ll have a robust search feature, a cart feature, and a payment feature. You can do all of that and more with a wide range of Shopify integration possibilities.
Shopify: A Leading E-Commerce Platform
So, what exactly is Shopify? Shopify is the leader when it comes to subscription-based e-commerce solutions for e-commerce websites. This one, singular platform has been responsible for millions of people opening up their own online stores.
In fact, Shopify’s easy-to-use platform and drag-and-drop functionality are responsible for making many business owners 6 and 7-figure earners. But, people that really understand Shopify understand it’s not just one product. The platform offers a whole host of e-commerce features and integration possibilities.
Shopify allows business owners to set up shop and begin selling products to their customers quickly and efficiently. It also allows you to build your own store from the ground up with the possibilities for how your store can look and what it can do are virtually endless. This is all thanks to Shopify’s open-source design and numerous API integrations found in the Shopify App Store.
Out of the box, Shopify users are getting more than just a storefront. They also have access to vital parts of any e-commerce business. This includes important functions like email marketing, analytics, and payment processing and shipping.
A Leader In Data
This e-commerce platform doesn’t underestimate the importance of data, either. Shopify storefront owners have access to reports and analytics to keep the finger on the pulse of their e-commerce business.
The Shopify dashboard provides visualisation of all the businesses data, and it can be easily optimised for their needs. Seeing your entire business data on Shopify’s user-friendly interface allows business owners to understand their business and scale quickly.
They can see what visitors are looking at, how long they’re staying on a particular page, what items they are saving, shopping cart abandonment rates, and other business metrics related to the overall health of your business. Shopify provides features for abandoned cart recovery amongst many other features to help keep your customers shopping.
As well as seeing the previously mentioned reports, Shopify can use customer data to build individualised customised profiles, and order management tasks to build a picture of what individual customers are buying. This helps to give business owners a better understanding of their customers’ needs.
Shopify has a plethora of integration capabilities to take this data further to help influence future business decisions, marketing, sales and finance.
Your Marketing Assistant
As well as leading your business with data at the forefront, Shopify has designed in-built marketing tools to help you reach more customers. With the ability for business owners to write blog content and leverage SEO tools.
These marketing capabilities can be extended further with integration possibilities available with Shopify. As business owners can integrate with Google and Facebook ad campaigns to build traffic to your store. As well as integrating with social media to publish posts when new products have gone live.
Users can take advantage of Shopify’s in-app website builder, themes, and customisations. They’ll also allow you to easily connect your store’s domain name and make sure your site is ready for mobile. Shopify even goes so far as to make sure you rank well in internet SERPs.
These marketing features can be amplified further with integrations to leading email marketing tools, sales and marketing platforms and user experience services.
Integration Possibilities With Shopify
The number of functions possible through Shopify’s cutting-edge API integrations is endless. The Shopify App Store offers thousands of apps and plug-ins to help e-commerce store owners do just about anything they need to make their business better.
Through Shopify integrations, e-commerce owners can offer their customers a seamless checkout experience through payment integration. They can also offer their customers more of the products they love through integrations that help with cross-selling and upselling. In the world of cloud-based e-commerce solutions, there really isn’t a more app-rich platform than Shopify.
Building integrations with low code tools can be done by commercial teams or citizen integrators. In creating automated workflows with a CRM, accounting applications, analytic tools, and email marketing can elevate your online storefront and business processes further.
Shopify and CRMs
Linking Shopify and your CRM allows you to take your customer relationships to the next level. Keep track of customers’ purchase history and send them products they may like based on previous buying behavior. As well as if the customer abandons their shopping cart your CRM allows business owners to initiate an email sequence to complete their checkout. A CRM integration helps you to convert more sales and further build out customer relationships.
Shopify and Accounting Apps
Ecommerce store owners can save time and money by automatically sharing data between Shopify and multiple accounting apps. These two apps combined give business owners the same bookkeeping power as some of the “big box” retail stores by helping you automate manual tasks. Accounting apps can handle your Shopify stock numbers and help your accounting functions run on autopilot.
Shopify and Analytics Apps
Shopify and your analytics app integration working together gives you next-level, real-time data. This integration makes sure your customer order data is correct every time. Analytic integrations can help you identify any issues, streamline processes, and influence business decisions.
Shopify and Email Marketing
Using an email marketing tool helps to create custom communications between your store and customers. Once customers buy from you, you can automatically add them to an email list, send them similar products for future purchases, personalise offers to maximise the value of customers.
How can Cyclr help your Shopify integration possibilities?
Cyclr is an embedded iPaaS with low code integration tools and gives users the ability to integrate Shopify with more than 350 apps. You can create integrations in seconds using Cyclr’s drag-and-drop functionality. Once the integrations are created, they are published and available natively, in days not months.
Get in touch with one of Cyclr’s sales representatives and start your integration journey.