Updated on by Hayley Brown
Generating revenue, accelerating growth and retaining customers is vitally important to SaaS companies.
One way to increase these is through integrated and automated processes. Through integration, repeatable processes can be automated to save time and increase efficiencies across an organisation. Resulting in not only revenue growth and customer retention, but improved employee and customer experience.
How do you go about building integrations to help revenue growth and customer retention?
There are a couple of ways to build integrations you could firstly build in-house. Not really an option for smaller organisations with limited resources because developing in-house integrations demand a lot of time and money.
Otherwise, an organisation could use third-party tools such as Zapier to implement client integration requests. Although the integrations need to be simple one-way process integrations, which are either predefined or single-use data syncs.
Issues can start to arise with third-party integration tools when customers start requesting more complex integrations. These tools are then unable to cope with the more dynamic integration requests.
An embedded iPaaS is a third option. They are powerful applications with integration-building functionality. They can help a system integrator to build and produce two-way integration workflows between multiple applications.
System Integration with Embedded iPaaS
System integration is providing your clients with integration services. It means businesses manage all of their client’s integration and automation needs under a repeatable, standardised visual methodology.
For instance, a growth agency’s client needs to implement subscription billing and needed a subscription billing engine. In this example, they chose Chargify due to its ability to automate the sales process through integration.
So, if a sales representative closed a deal in HubSpot they could instantiate the subscription charge in Chargify.
By integrating the billing and sales systems clients can see a dramatic reduction in workload for sales representatives because they have leveraged this key automation. As well as remove a manual, repeated task.
This workflow moved all the necessary data about the prospect into Chargify and set up the subscription. This meant all the representative had to do was enter credit card data and push it out. The process saw a dramatic increase in efficiency.
Integration usage equals revenue growth and customer retention
As the use of integration tools and automation grows businesses can provision new users so the scope can grow to make further processes completely touchless.
In relation to our example mentioned above the integration has made their sales process seamless and reliable. The customer experience is improved, which has increased customer retention and as a result continued revenue growth.
The beauty of an embedded integration platform is that they support non-programming users. Instead of needing complex technical knowledge they can design integration workflows with low code visual tools.
With this flexibility they can add new API connector features for their clients to ensure their use cases are successful in minutes.