Embedded Integration – What Do You Do And What Do We Do?

Updated on by Daniel Twigg

An embedded integration platform for SaaS companies is a relatively new proposition and not one that everyone is familiar with. Here, we try to explain what it means and how the roles are split between the Customer (you the SaaS company) and Cyclr.

Respective Roles In Embedded SaaS Integration

The basic premise on which Cyclr is built is that the creation of integrations is split into two parts: the code and the solution.

The code’ is where you create the capability for application A to communicate with application B. Every SaaS company that wants to self-create a direct integration starts by understanding the third-party application ‘B’ and coding the communication capabilities.

Cyclr takes away that need to code, as we create (and maintain) the building blocks, which means that this part is ‘out of the box’.

The solution’ is where APIs are instructed to interact to achieve a real life objective (e.g. data movement or trigger based action). Here Cyclr powers the creation of the solution (using a GUI interface) but you, the SaaS company, own and create the solution itself.

In headline roles that means that:

We: You:
Create Connectors to enable communication between applications Create the integration workflows in Cyclr
Maintain Connectors Manage the integration workflows in Cyclr
Handle the user authorisation process between applications Manage end-user data errors
Provide the environment and toolkit (GUI interface) for you to quickly create integration and automation solutions using the Connectors Manage end-user queries in relation to any authorisation level issues
Provide the tools for you to deliver these solutions to your end-users in various UI forms Customise the UI interface (if required)
Provide an environment for handling and responding to data errors Provide support to your end users
Provide an account management and monitoring dashboard
Provide Support to you

We also host the application if you are in our Start-Up or Business plans. We offer the ability for you to select Private Hosting if you select our Enterprise Plan (in this instance you will control the private instance with our support).

Your Integration Toolkit

In short we own and manage the ‘tools’ and you own and manage your customer and the integration workflows required to meet their objectives.

Cyclr enables you to rapidly deliver more direct integrations in an agile (i.e you can adapt and change them quickly) form. One of the main benefits in using Cyclr is that it requires a lot lower engineering overhead than you would require to deliver them directly from scratch. But you must still manage them, the solution is after all the magic sauce that keeps your clients happy. 

Avatar for Daniel Twigg

Daniel Twigg

With over 10 years experience in the Digital Marketing arena, covering industries including IoT, SaaS, fitness, computer gaming and music, Daniel has been Cyclr's marketing manager from the early days of the platform.

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