Integrations from Startup to Enterprise: Established SaaS

Updated on by Hayley Brown

Integrations are a common need amongst organisations and in our previous post, we talked about integrations for Startups. Now it’s the turn of the Established SaaS and how expanding an integration strategy can help unify processes, boost efficiency and scale further. 

You should probably build these integrations if you haven’t already

Scale your integrations as an established SaaS platform by boosting your existing integration strategy. Most likely in-house integrations have been built but there are not enough resources to build more and expand core product functionality. 

Therefore rather than sending users off to a third-party application to complete integrations allow them to be built natively within your product with an embedded iPaaS

We mentioned a hypothetical SaaS in our previous Startup post called ‘Let’s Do’, which has now been running for several years. It has become somewhat of an established SaaS application. To scale faster they need to build more integrations to appease their customers and grow. 

Using an embedded iPaaS the established SaaS can expand its in-house integrations. With either out of the box templates or creating custom integrations to suit their customer needs.

Not only does ‘Let’s Do’ want to expand its product offering to its wide variety of clients. They also want to streamline their own processes and provide a single view of their customers.

So, on top of the typical applications used as a startup an established SaaS may use these types of integrations:

  • Data tools and dashboards when integrated can provide a single view of your customer data. As well as delivering useful customer insights. 
  • ERP applications can help orchestrate data, especially if the organisation needs to coordinate orders, supply and distribution. 
  • Customer experience apps help an organisation understand how a user has interacted with it. In other words, if they have filled out a form, taken a sales call, or made a purchase. Using an automated workflow to send a survey about their experience can help measure their satisfaction. 
Customer-Experience-Email-integration

Established SaaS Integration Benefits

Gain Control

As an established SaaS, you don’t want to rely on and send customers off to third-party applications to resolve integration. As this breaks the continuity of your relationship and risks exposure to competitors. Therefore building in-app integrations with an invisible embeddable iPaaS can help remove the friction and keep you in control.

Focus on Core Product

Keep your development team focused on your core product by upskilling and empowering your commercial teams to respond and build integrations. Low code tools allow anyone to create automated workflows that add key integration functionality to your product without becoming a core development process inhibitor.

Beat Time Expectations

Empowering your commercial teams to build and connect integrations, means you can beat customers’ expectations and add connectivity in days, not months. As a result, transformative technology is added to your ecosystem in no time at all. Allowing you t be responsive to the needs of clients and your sales team.

Less Churn

Due to integration capabilities now being at a customer’s fingertips they should have a higher satisfaction rate. Therefore they are less likely to leave your product and highly recommend it to others helping you grow.

Next time we’ll take a look at Enterprise and integrations critical to improving processes.

Avatar for Hayley Brown

Hayley Brown

With several years experience in the digital marketing space after graduating from Sussex University, Hayley has gone on to work in the retail and education industries. In 2020 she joined the Cyclr team and is working alongside Daniel in the Marketing Department.

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