Resources to help your SaaS Growth

Software as a service, also known as a SaaS, has seen unprecedented growth in the past 10 to 20 years. The on-demand applications have been built for broad to niche industries and provide a unique service. Whether this is data collection, business finances, team communication, project collaboration and management, and ecommerce abilities. SaaS applications can then be enhanced with integration capabilities.

No two SaaS applications are the same, so we take a look at the variety of applications available and how their integration capabilities may suit your needs.

SaaS is defined as a cloud-based subscription service, which makes software easily accessible over the internet. It works by removing the need to download software onto your computer, and thus is able to provide regular updates and support. You and your team are then able to access the SaaS application via desktop or mobile and only need an internet connection.

There are a multitude of SaaS examples and types. For instance, CRMs manage customer data, HR applications organise an organisation’s employees, project management applications help with team collaboration and communication. As for examples of specific SaaS applications, the most well known are Salesforce, Google Workspace, Dropbox, Netflix, Zoom, Zendesk, HubSpot, MailChimp, and Shopify. Although there are hundreds if not thousands of others.

A white label SaaS is an unbranded product purchased by a company and rebranded as one’s own. For instance, a company decides to purchase, rent or lease a product and/or services of a software company. Based on a monthly subscription fee. This is then provided unbranded. It can then be customised according to the business’s style guides, and then sold and used by customers.

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